Organizational values, corporate values, business values, functional values, and brand values are all interrelated concepts that can be defined as follows:

• Organizational values are the principles that guide an organization’s behavior and decision-making. They are typically broad and aspirational, and they provide a framework for how the organization wants to be perceived by its employees, customers, and other stakeholders.
• Corporate values are a subset of organizational values that are specific to a particular corporation. They are often more specific and measurable than organizational values, and they can be used to guide the corporation’s strategic planning and day-to-day operations.
• Business values are the values that are important to a particular business. They may be related to the products or services that the business provides, the way that the business operates, or the way that the business interacts with its customers and other stakeholders.
• Functional values are the values that are important to a particular function within an organization. For example, the functional values for a marketing department might be creativity, innovation, and customer focus.
• Brand values are the values that are associated with a particular brand. They are often communicated through the brand’s marketing materials, and they can help to shape the way that consumers perceive the brand.

The overall importance of values in the perception of any given endeavor cannot be overstated. Values provide a framework for decision-making, guide employee behavior, and help to create a strong corporate culture. When an organization’s values are clear and well-communicated, they can help to attract and retain top talent, build customer loyalty, and achieve business success.

Here are some of the benefits of having strong organizational values:

• Increased employee engagement: Employees who are aligned with their organization’s values are more likely to be engaged in their work and feel a sense of purpose.
• Improved decision-making: When employees have a clear understanding of the organization’s values, they are better equipped to make decisions that are in line with those values.
• Stronger corporate culture: A strong corporate culture is built on shared values. When employees share a common set of values, they are more likely to be supportive of each other and work together effectively.
• Better customer service: When employees are aligned with the organization’s values, they are more likely to provide excellent customer service.
• Increased brand reputation: A strong set of values can help to improve an organization’s brand reputation. When customers see that an organization is committed to its values, they are more likely to do business with that organization.

In short, organizational values are essential for any organization that wants to be successful. They provide a framework for decision-making, guide employee behavior, and help to create a strong corporate culture. When an organization’s values are clear and well-communicated, they can help to attract and retain top talent, build customer loyalty, and achieve business success.

Also, from another source:

Values play a crucial role in the perception and success of any given endeavor, whether it’s an organization, a corporation, a business, or a brand. Here’s a breakdown of different types of values and their overall importance:

1. Organizational Values: These are the core principles and beliefs that guide an entire organization. Organizational values shape the culture, behavior, and decision-making within the organization. They provide a shared understanding of what is important and define the organization’s identity. Organizational values help align employees, promote a positive work environment, and influence the organization’s strategic direction.
2. Corporate Values: Corporate values are similar to organizational values but specifically pertain to corporations. They reflect the ethical, social, and environmental responsibilities of the corporation. Corporate values guide the company’s actions and interactions with stakeholders, including employees, customers, suppliers, and the community at large. Demonstrating strong corporate values can enhance reputation, build trust, and attract socially-conscious customers and employees.
3. Business Values: Business values are the guiding principles that drive decision-making and behavior within a specific business unit or division. They align with the overall organizational or corporate values but may also reflect unique characteristics and goals of the specific business area. Business values help shape strategies, define performance expectations, and foster a sense of purpose and identity within the unit.
4. Functional Values: Functional values are specific to various functional areas within an organization, such as finance, marketing, operations, or human resources. These values represent the principles and priorities that guide the day-to-day activities and decision-making within each function. Functional values ensure consistency, effectiveness, and professionalism within specific roles, while also contributing to the overall organizational values.
5. Brand Values: Brand values are the beliefs and attributes associated with a particular brand. They reflect what the brand stands for, its unique selling proposition, and the emotional connection it aims to establish with its target audience. Brand values help differentiate the brand from competitors, build brand loyalty, and influence consumer perceptions and purchasing decisions.

Overall Importance of Values: Values are essential in shaping the perception and success of any endeavor. They provide a moral compass, establish expectations, and serve as a foundation for decision-making. Values help organizations attract and retain talent, engage customers, build trust, and enhance reputation. Consistently living up to the stated values fosters credibility, integrity, and long-term success. When values are aligned across different levels and aspects of an endeavor, they create a coherent and authentic identity that resonates with stakeholders and contributes to a positive perception in the marketplace.