A mission statement is a concise declaration of the purpose of an organization. It typically includes the organization’s reason for being, its customers, its products or services, and its unique value proposition. A well-written mission statement can help to:

Here are some of the key characteristics of a good mission statement:

Here are some examples of mission statements:

Mission statements are an important tool for organizations of all sizes. They can help to define the organization’s purpose, inspire employees, and guide strategic planning. By taking the time to develop a clear and concise mission statement, organizations can set themselves up for success in the years to come.