A user journey map is a visual representation of the process that a person goes through in order to accomplish a goal. It typically includes the following elements:

User journey maps can be used to:

If you are working on a user-centered design project, creating a user journey map is a valuable step that can help you to create a more successful product.

Here are some of the different types of user journey maps:

The type of user journey map that you create will depend on the specific needs of your project. However, all user journey maps share the same basic goal: to understand the user’s perspective and identify opportunities for improvement.