A persona is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Personas are typically created based on user research, and they can be used to help designers and developers understand the needs, goals, and behaviors of their target users.

Here are some of the benefits of defining personas:

If you are working on a user-centered design project, defining personas is a valuable step that can help you to create a more successful product.

Here are some of the key characteristics that you should include in your personas:

Once you have defined your personas, you can use them to guide your design decisions throughout the product development process. You can also use them to communicate with your team and stakeholders about your target users.