A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considered a primary source, meaning they are original informants for information.
A press release typically includes the following elements:
- Headline: A brief, attention-grabbing headline that summarizes the main point of the press release.
- Dateline: The city and date of the press release.
- Introduction: A brief paragraph that introduces the topic of the press release and provides some background information.
- Body: The main body of the press release, which should provide more detailed information about the topic.
- Quotes: Quotes from key people involved in the news event can be included to add credibility and interest to the press release.
- Call to action: A call to action, such as encouraging readers to visit a website or contact the company for more information.
Press releases are typically written in a clear and concise style, and they should be no more than a few pages long. They can be sent to news organizations via email, fax, or snail mail. Press releases can also be posted on websites or social media platforms.
Press releases are a valuable tool for public relations professionals. They can be used to:
- Announce new products or services.
- Highlight company milestones.
- Respond to negative publicity.
- Generate media coverage.
- Build brand awareness.
If you are interested in writing a press release, there are many resources available online to help you get started. You can also find templates and examples of press releases that you can use as a starting point.