SAGA and STEEPLE are both strategic frameworks used in business and entrepreneurial contexts for analysis and planning. Each framework offers a structured approach to understanding and responding to various factors that can influence the success or failure of a business venture. Let’s break down each framework:

SAGA Framework:

SAGA stands for:

How to use SAGA framework:

  1. Situation Analysis:
    • Gather information about the market, industry trends, competitors, and internal strengths and weaknesses.
    • Use tools like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to assess the internal and external factors affecting the business.
  2. Objectives:
    • Based on the analysis, set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) objectives.
    • Ensure that objectives are aligned with the overall mission and vision of the business.
  3. Goals:
    • Break down objectives into smaller, actionable goals.
    • Assign responsibilities and timelines for achieving each goal.
  4. Assessment:
    • Regularly monitor progress towards objectives.
    • Evaluate performance against goals and adjust strategies accordingly.
    • Be prepared to adapt to changing market conditions.

STEEPLE Framework:

STEEPLE stands for:

How to use STEEPLE framework:

  1. Social Analysis:
    • Examine societal trends, demographics, cultural shifts, and consumer behavior.
    • Consider how social factors may influence the demand for products or services.
  2. Technological Analysis:
    • Evaluate technological advancements that could impact the industry or business operations.
    • Assess opportunities for innovation and disruption.
  3. Economic Analysis:
    • Analyze macroeconomic factors such as GDP growth, inflation, and unemployment.
    • Consider how economic conditions may affect consumer spending patterns and business profitability.
  4. Environmental Analysis:
    • Assess environmental trends and regulations.
    • Identify potential risks and opportunities related to sustainability and environmental stewardship.
  5. Political Analysis:
    • Monitor government policies, regulations, and political stability.
    • Understand how political decisions may impact the business environment.
  6. Legal Analysis:
    • Stay informed about laws and regulations relevant to the industry.
    • Ensure compliance with legal requirements to avoid potential liabilities.
  7. Ethical Analysis:
    • Consider moral and ethical implications of business decisions.
    • Build trust and reputation by conducting business in an ethical manner.


You can integrate both frameworks by using SAGA for internal strategic planning and STEEPLE for external environmental analysis. By combining these frameworks, entrepreneurs can develop comprehensive strategies that address both internal capabilities and external factors influencing their business.

In summary, SAGA helps businesses define objectives, set goals, and assess performance, while STEEPLE provides a structured approach to analyzing external factors that may impact the business environment. By utilizing both frameworks, entrepreneurs can develop robust strategies that are responsive to both internal and external dynamics.

Also, from another source:

The connection between SAGA (story) and STEEPLE (analysis framework) can be a powerful tool for business and entrepreneurs. Here’s how you can use this framework:

1. Crafting a Compelling SAGA:

2. STEEPLE Analysis for Strategic Growth

Here’s how SAGA & STEEPLE work together:


By using SAGA and STEEPLE together, you can create a business that is not just profitable but also meaningful and adaptable to the ever-changing world.