Public relations (PR) is the practice of managing the spread of information about an individual or organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment.

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. The goal of public relations is to create a positive image for an organization and to build trust with its publics.

Public relations professionals use a variety of tools to achieve their goals, including:

Public relations is an important part of any organization’s marketing and communications strategy. By effectively managing public relations, organizations can build a positive image and trust with their publics, which can lead to increased sales, improved employee morale, and a stronger overall reputation.

Here are some of the benefits of public relations:

However, there are also some potential risks associated with public relations, such as:

Overall, public relations is a powerful tool that can be used to build a positive image and trust with an organization’s publics. However, it is important to use public relations responsibly and ethically.