Native ads are a type of advertising designed to blend in with the surrounding content on a platform, making them appear more organic and less intrusive than traditional ads. These ads match the form and function of the platform on which they appear, often resembling editorial content, social media posts, or other non-advertising material.

Here are some key features and benefits of native ads:

  1. Seamless Integration: Native ads are designed to match the look and feel of the platform, making them less disruptive to the user experience.
  2. Higher Engagement: Because they blend in with the surrounding content, native ads often have higher engagement rates compared to traditional banner or display ads.
  3. Better Targeting: Native ads can be highly targeted, allowing advertisers to reach specific audiences based on their interests, behaviors, and demographics.
  4. Content-Rich: Native ads often include rich content such as articles, videos, or infographics, providing value to the audience beyond just promoting a product or service.
  5. Increased Trust: Users are more likely to trust and interact with native ads since they don’t immediately recognize them as advertisements.
  6. Versatility: Native ads can appear in various forms, including sponsored articles, promoted social media posts, recommended content widgets, and in-feed ads.

If you’re considering using native ads for your blog, here are a few tips:

Contextual targeting can be highly effective when applied to native ads. Here’s how it integrates into native advertising:

How Contextual Targeting Works in Native Ads

  1. Content Analysis: The platform’s algorithms analyze the content of the web pages where the native ads will be placed. This includes the text, images, and overall context to understand the main topics and themes.
  2. Keyword Matching: Relevant keywords and phrases are identified from the page content. For instance, if a blog post is about sustainable living, keywords like “eco-friendly,” “sustainability,” and “green products” might be highlighted.
  3. Ad Matching: Native ads that align with these keywords and themes are selected. For the example above, ads for eco-friendly products or services would be matched with the blog post about sustainable living.

Benefits of Contextual Targeting in Native Ads

  1. Relevance: By matching ads to the content of the page, contextual targeting ensures that the ads are relevant to the audience, increasing the likelihood of engagement.
  2. Better User Experience: Contextually relevant ads blend seamlessly with the content, enhancing the user experience and making the ads feel like a natural part of the content.
  3. Higher Engagement Rates: Users are more likely to interact with ads that are relevant to the content they are already interested in, leading to higher click-through and conversion rates.
  4. Improved Ad Performance: Contextual targeting often leads to better ad performance compared to generic ads because the content is tailored to the interests of the audience.
  5. Non-Intrusive: Because native ads are designed to match the surrounding content and are contextually relevant, they are less intrusive and more acceptable to users.


If your blog publishes an article about the benefits of organic farming, a contextually targeted native ad could be an article or video about a company selling organic seeds or a tutorial on starting an organic garden.

Implementing Contextual Targeting

Non-contextual native ads do not rely on the content of the web page for placement. Instead, they focus on other targeting methods to reach the desired audience. Here are some common types and strategies for non-contextual native ads:

Types and Strategies for Non-Contextual Native Ads

  1. Behavioral Targeting: Ads are shown to users based on their past behavior, such as their browsing history, searches, and interactions with previous ads. For example, if a user frequently visits travel websites, they might see native ads for vacation packages even on unrelated sites.
  2. Demographic Targeting: Ads are targeted based on user demographics like age, gender, income level, education, and location. A native ad for a luxury product might target users within a specific age range and income bracket, regardless of the content they are currently viewing.
  3. Interest-Based Targeting: Ads are served based on user interests, which can be inferred from their online activities, social media likes, and subscriptions. For instance, users who show interest in fitness might see ads for workout gear across different platforms.
  4. Retargeting: Also known as remarketing, this strategy targets users who have previously interacted with the advertiser’s website or app. For example, a user who visited an online store but did not make a purchase might see native ads for that store’s products on various sites they visit later.
  5. Lookalike Audiences: Advertisers create a profile of their ideal customer based on existing customer data and target new users who share similar characteristics. This method expands the reach to potential customers who are likely to be interested in the product or service.

Benefits of Non-Contextual Native Ads

  1. Broader Reach: Non-contextual targeting allows advertisers to reach users across a wider range of websites and platforms, not limited to specific content types.
  2. Precision Targeting: These ads can be precisely targeted based on specific user attributes and behaviors, improving the chances of reaching the right audience.
  3. Enhanced Personalization: By leveraging user data, non-contextual ads can be highly personalized, increasing relevance and engagement.


For your blog, if you have a segment of readers interested in eco-friendly products, non-contextual native ads could target these readers with ads for green products even when they are browsing other types of content, like news or entertainment sites.

Implementing Non-Contextual Native Ads

There are several platforms known for their effectiveness in running both contextual and non-contextual native ads. Each platform offers unique features and targeting capabilities, making them suitable for different advertising needs. Here are some of the best platforms:

1. Taboola

2. Outbrain

3. Google Ads (formerly AdWords)

4. Facebook Audience Network

5. Yahoo Gemini

6. LinkedIn Sponsored Content

7. Nativo

8. Revcontent


Choosing the Right Platform

When selecting a platform, consider factors such as your target audience, advertising goals, budget, and the types of content you want to promote. Each platform has its strengths, and the best choice will depend on your specific needs and objectives.