Brand personality is the set of human characteristics that are attributed to a brand name. These characteristics can include things like excitement, sophistication, ruggedness, competence, and sincerity. Brand personality is different than a brand’s imagery, though these creative assets should reflect a company’s brand personality.

A brand’s personality is an important part of its identity and can help consumers to connect with the brand on an emotional level. When a brand’s personality is consistent across all of its marketing materials, it can help to build trust and loyalty among consumers.

Some common brand personalities include:

When defining your brand personality, it is important to consider your target audience and what kind of emotional connection you want to build with them. You should also be consistent with your brand personality across all of your marketing materials. This will help to create a strong and memorable brand identity that consumers can trust and relate to.

Here are some tips for defining your brand personality: