A minimum viable product (MVP) is a version of a product with just enough features to be usable by early customers who can then provide feedback for future product development. A focus on releasing an MVP means that developers potentially avoid lengthy and (possibly) unnecessary work. Instead, they iterate on working versions and respond to feedback, challenging and validating assumptions about a product’s requirements. The term was coined and defined in 2001 by Frank Robinson and then popularized by Steve Blank and Eric Ries.

The purpose of an MVP is to learn as much as possible about your customers and their needs with the least amount of effort and expense. This allows you to validate your product idea before investing too much time and money into developing a full-fledged product.

Here are some of the benefits of using an MVP approach:

Here are some tips for creating a successful MVP:

Here are some examples of MVPs:

The MVP approach has been used to successfully launch many products, including Airbnb, Dropbox, and Uber. If you are developing a new product, I encourage you to consider using an MVP approach. It is a great way to reduce risk, save time and money, and learn from your customers.