Net promoter score (NPS) is a customer loyalty metric that measures how likely customers are to recommend a company’s products or services to others. It is calculated by asking customers a single question: “How likely are you to recommend [company name] to a friend or colleague?” Respondents are then scored on a scale of 0 to 10, with 10 being the most likely to recommend.

NPS scores are typically divided into three categories:

The NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. For example, if a company has a NPS score of 50, it means that 50% of its customers are promoters and 50% are detractors.

NPS is a popular customer loyalty metric because it is simple to calculate and understand. It can also be used to track customer loyalty over time and to compare the loyalty of customers across different industries or companies.

Here are some of the benefits of using NPS:

If you are looking for a simple and effective way to measure customer loyalty, NPS is a good option. It is a valuable tool that can help you improve your products, services, and marketing strategies.