Strategy is the overall plan or direction that is taken to achieve a goal or objective. It is the “why” and “how” of achieving something. Strategy is typically long-term and involves a broad view of the situation.

Tactics are the specific actions or steps that are taken to implement a strategy. They are the “what” of achieving something. Tactics are typically short-term and focused on specific tasks or milestones.

In other words, strategy is the big picture, while tactics are the details.

Examples of strategy and tactics:

• Strategy: Increase brand awareness
• Tactics: Create a social media campaign, run advertising campaigns, attend industry events
• Strategy: Improve customer satisfaction
• Tactics: Conduct customer surveys, implement a customer feedback program, provide excellent customer service
• Strategy: Enter new market
• Tactics: Conduct market research, develop a localized marketing plan, partner with local businesses

The relationship between strategy and tactics

Strategy and tactics are closely related. Tactics are the means by which a strategy is achieved. Without a clear strategy, tactics are likely to be ineffective. However, a good strategy without effective tactics is also unlikely to be successful.

The key is to have a clear understanding of both strategy and tactics, and to ensure that they are aligned.

Here are some tips for developing effective strategies and tactics:

• Start with a clear goal or objective. What do you want to achieve?
• Do your research. What are the relevant factors and trends?
• Be creative. There may be more than one way to achieve your goal.
• Be flexible. Things may not always go according to plan.
• Measure your progress. Are you on track to achieve your goal?

By following these tips, you can develop effective strategies and tactics that will help you achieve your goals.

Also, from another source:

“Tactics” and “strategy” are two closely related but distinct concepts in the fields of warfare, business, sports, and various other areas. Here’s a breakdown of the differences between tactics and strategy:

Tactics:

1. Short-Term: Tactics are concerned with the immediate and short-term decisions and actions. They deal with the specific steps taken to achieve smaller, immediate goals.
2. Micro-Level: Tactics are focused on a smaller scale, involving actions taken at the ground level or in the heat of the moment.
3. How: Tactics answer the question of “how” to achieve a specific objective or goal. They involve the practical, hands-on execution of a plan.
4. Adaptation: Tactics can be adjusted and adapted quickly in response to changing circumstances, as they are designed for the here and now.
5. Example: In a football game, a coach might use a tactical approach by instructing a player to make a specific move or play to gain an advantage in the current situation.

Strategy:

1. Long-Term: Strategy encompasses the overall, long-term plan for achieving an organization’s or individual’s objectives. It looks at the bigger picture.
2. Macro-Level: Strategies are high-level plans that guide the allocation of resources and efforts over an extended period, often spanning years.
3. Why: Strategy answers the question of “why” something is being done and what the ultimate goals are. It sets the direction and purpose.
4. Consistency: Strategies tend to be consistent and stable over a longer period. They provide a framework for making tactical decisions.
5. Example: In a business context, a company’s market strategy might involve entering new markets or developing new product lines over the next five years to achieve specific revenue goals.

In summary, tactics and strategy are complementary elements of decision-making. Tactics are the actions you take in the short term to execute your strategy, while strategy is the overarching plan that defines your objectives and provides direction. A well-crafted strategy informs and guides the tactical decisions and actions taken to achieve the desired goals.