A sales strategy is a plan that outlines the actions, decisions, and goals necessary for a sales team to position a product or service and acquire new customers. It outlines sales procedures, activities and product placement to help B2B sales teams achieve sales targets.

Here are some of the key components of a sales strategy:

The four basic sales strategies are:

The best sales strategy for your business will depend on a number of factors, including your target market, your product or service, your sales team, and your budget. It is important to regularly review your sales strategy to ensure that it is still effective and that it is aligned with your business goals.