Brand visibility is the frequency at which a brand is seen or noticed by its target audience. It is a measure of how well-known a brand is and how often it comes to mind when people think about products or services in its category. Brand visibility can be measured in a number of ways, including:

Brand visibility is important because it can help to:

There are a number of things that brands can do to increase their visibility, including:

By increasing their brand visibility, brands can improve their chances of success in the marketplace.