The triple bottom line (TBL) is a business framework that expands conventional business success metrics to include an organization’s contributions to social well-being, environmental health, and a just economy. These bottom line categories are often referred to as the three Ps: people, planet, and prosperity.

The triple bottom line was coined by John Elkington in 1994. Elkington argued that businesses should not only focus on profits, but also on the social and environmental impacts of their activities. He called this approach “the triple bottom line” because it measures a company’s performance on three dimensions:

The triple bottom line is a way of thinking about business that is increasingly gaining traction. Many companies are now reporting their performance on all three dimensions of the triple bottom line. This is seen as a way of providing a more comprehensive picture of a company’s performance and its impact on the world.

There are a number of benefits to adopting the triple bottom line. These include:

The triple bottom line is a valuable tool for businesses that want to measure their performance and impact on the world in a more comprehensive way. By adopting the triple bottom line, businesses can make better decisions, build trust with stakeholders, reduce risk, and increase profits.