Why E-Marketing?
- Increased reach and target audience: E-marketing allows businesses to reach a wider, global audience beyond traditional marketing methods.
- Cost-effective: It can be more cost-effective than traditional marketing, with options like pay-per-click advertising and the ability to track and optimize campaigns.
- Measurable results: E-marketing provides tools to track and measure the performance of campaigns, allowing businesses to calculate return on investment (ROI) and make data-driven decisions.
- Improved customer engagement: It offers various channels (social media, email, website) to engage with customers, build relationships, and increase brand loyalty.
- Personalization: E-marketing techniques enable personalized messaging to individual customers, making campaigns more effective and relevant.
~
| Section | Subsection | Sub-Subsection | Explanatory Notes |
| 1. Digital Marketing Channels | 1.1 Website Marketing | 1.1.1 Search Engine Optimization (SEO) | Optimizing your website’s content, structure, and authority to improve its visibility in organic search results (Google, Bing, etc.). |
| 1.1.1.1 On-Page SEO | Optimizing individual web pages for relevant keywords, search intent, meta tags, header tags, and content quality. | ||
| 1.1.1.2 Off-Page SEO | Building backlinks from reputable websites, social signals, and brand mentions to enhance domain authority. | ||
| 1.1.1.3 Technical SEO | Ensuring fast page load speed, mobile responsiveness, clean code, secure connections (HTTPS), and structured data for optimal crawlability. | ||
| 1.1.2 Pay-Per-Click (PPC) Advertising | Buying ad placements on search engines or websites, paying only when someone clicks on your ad. | ||
| 1.1.2.1 Search Advertising | Crafting compelling text ads with relevant keywords to appear in search engine results pages (SERPs). | ||
| 1.1.2.2 Display Advertising | Designing visually appealing banner or image ads to be displayed on websites within relevant networks. | ||
| 1.1.2.3 Remarketing/Retargeting | Displaying tailored ads to users who have previously visited your website, enticing them to return. | ||
| 1.1.2.4 Shopping Ads | Showcasing product images and prices directly in search results for e-commerce businesses. | ||
| 1.1.3 Content Marketing | Creating valuable, informative, or entertaining content to attract, engage, and convert your target audience. | ||
| 1.1.3.1 Blog Posts | Regularly publishing articles, guides, or news relevant to your audience to establish authority and drive traffic. | ||
| 1.1.3.2 E-books/White Papers | Offering in-depth, downloadable content in exchange for contact information, generating leads for further nurturing. | ||
| 1.1.3.3 Infographics | Designing visually appealing graphics that convey complex information in a concise and shareable format. | ||
| 1.1.3.4 Videos | Producing instructional videos, product demos, or behind-the-scenes glimpses to engage viewers and showcase your brand’s personality. | ||
| 1.1.3.5 Webinars/Podcasts | Hosting live or recorded online sessions or audio broadcasts to educate, engage, and connect with your audience in real-time. | ||
| 1.2 Email Marketing | 1.2.1 Email Newsletters | Sending regular updates, promotions, or announcements to a subscriber list. | |
| 1.2.1.1 Promotional Emails | Featuring new products, limited-time sales, or exclusive discounts to drive purchases. | ||
| 1.2.1.2 Informational Emails | Sharing educational content, industry insights, or company updates to build trust and establish expertise. | ||
| 1.2.1.3 Transactional Emails | Delivering order confirmations, shipping notifications, password resets, or other account-related information. | ||
| 1.2.2 Email Automation | Triggering personalized emails based on user behavior or specific events. | ||
| 1.2.2.1 Welcome Series | Sending a sequence of introductory emails to new subscribers, gradually building rapport and engagement. | ||
| 1.2.2.2 Abandoned Cart Emails | Reminding customers of items left in their online shopping carts, incentivizing them to complete their purchase. | ||
| 1.2.2.3 Re-engagement Emails | Targeting inactive subscribers with special offers or relevant content to rekindle their interest in your brand. | ||
| 1.2.2.4 Birthday/Anniversary Emails | Sending personalized greetings and offers to customers on special occasions, fostering loyalty. | ||
| 1.2.3 Segmentation and Personalization | Dividing your email list into targeted groups and tailoring messages for maximum relevance. | ||
| 1.2.3.1 Demographic Segmentation | Grouping subscribers by age, gender, location, or other demographic factors to send targeted offers or content. | ||
| 1.2.3.2 Behavioral Segmentation | Grouping subscribers based on their past purchase history, website interactions, or email engagement to deliver personalized recommendations or offers. | ||
| 1.2.3.3 Psychographic Segmentation | Grouping subscribers based on their values, interests, lifestyle, or personality traits to resonate with their specific motivations. | ||
| 1.3 Social Media Marketing | 1.3.1 Organic Social Posting | Sharing content and engaging with followers on social platforms without paid promotion. | |
| 1.3.1.1 Platform Selection | Choosing the social media platforms where your target audience is most active. | ||
| 1.3.1.2 Content Creation | Developing engaging posts, images, videos, and stories that align with your brand voice and resonate with your audience. | ||
| 1.3.1.3 Community Management | Responding to comments, messages, and mentions to foster interaction and build relationships with your followers. | ||
| 1.3.2 Paid Social Advertising | Running targeted ads on social media platforms to reach specific audiences. | ||
| 1.3.2.1 Ad Targeting | Defining your target audience based on demographics, interests, behaviors, and location. | ||
| 1.3.2.2 Ad Formats | Choosing the right ad types (image ads, video ads, carousel ads, story ads) to achieve your campaign goals. | ||
| 1.3.2.3 Ad Optimization | Continuously testing and refining your ads to improve performance and ROI. | ||
| 1.3.3 Influencer Marketing | Partnering with individuals who have influence over your target audience to promote your brand or products. | ||
| 1.3.3.1 Identifying Influencers | Researching and selecting influencers who align with your brand values and target audience. | ||
| 1.3.3.2 Influencer Outreach | Building relationships with influencers and negotiating collaboration terms. | ||
| 1.3.3.3 Campaign Management | Planning and executing influencer campaigns, tracking performance, and measuring ROI. | ||
| 1.4 Mobile Marketing | 1.4.1 SMS Marketing | Sending promotional messages or alerts directly to customers’ mobile phones. | |
| 1.4.1.1 Opt-in Management | Ensuring that customers have given their consent to receive SMS messages. | ||
| 1.4.1.2 Message Creation | Crafting concise and compelling SMS messages that include a clear call to action. | ||
| 1.4.1.3 Campaign Tracking | Monitoring delivery rates, open rates, and click-through rates to measure campaign effectiveness. | ||
| 1.4.2 App Marketing | Promoting your mobile app through various channels to increase downloads and engagement. | ||
| 1.4.2.1 App Store Optimization (ASO) | Optimizing your app’s title, description, keywords, and visuals to improve its ranking in app stores. | ||
| 1.4.2.2 Paid App Advertising | Running ads on social media, search engines, and other platforms to drive app installs. | ||
| 1.4.2.3 User Engagement Strategies | Implementing push notifications, in-app messages, and personalized offers to keep users engaged with your app. | ||
| 1.4.3 In-App Advertising | Displaying ads within your mobile app to generate revenue. | ||
| 1.4.3.1 Ad Formats | Choosing the right ad types (banner ads, interstitial ads, native ads, video ads) for your app’s user experience. | ||
| 1.4.3.2 Ad Mediation | Using a platform to manage multiple ad networks and maximize ad revenue. | ||
| 1.4.3.3 Ad Targeting | Displaying relevant ads to users based on their interests and demographics. | ||
| 1.5 Affiliate Marketing | 1.5.1.1 Network Selection | Choosing the right affiliate network based on your niche, commission structure, payment terms, and the quality of affiliates available. | |
| 1.5.1.2 Affiliate Recruitment | Attracting high-performing affiliates who align with your brand values and have a proven track record of driving conversions. | ||
| 1.5.1.3 Performance Tracking | Utilizing network tools and analytics to monitor affiliate performance, track sales and leads generated, and ensure accurate commission payouts. | ||
| 1.5.2 Affiliate Program Management | Setting up and managing your own affiliate program independently, without relying on a third-party network. | ||
| 1.5.2.1 Program Setup | Designing a user-friendly affiliate portal, establishing commission rates and payout schedules, and creating clear terms and conditions for affiliates. | ||
| 1.5.2.2 Affiliate Support | Providing resources, training materials, and promotional assets to empower affiliates to effectively promote your products or services. | ||
| 1.5.2.3 Communication and Relationship Building | Fostering strong relationships with affiliates through regular communication, feedback, and incentives to encourage long-term partnerships. | ||
| 2. E-Marketing Strategies | 2.1.1 Content Creation | Developing high-quality, relevant content that attracts and engages your target audience, drawing them to your website or brand. | |
| 2.1.1.1 Blog Articles | Publishing informative, educational, or entertaining blog posts that answer your audience’s questions and establish your expertise. | ||
| 2.1.1.2 Social Media Posts | Sharing engaging content on social platforms to spark conversations, build community, and drive traffic to your website. | ||
| 2.1.1.3 Videos | Creating informative or entertaining videos that showcase your brand personality, educate your audience, or promote your products or services. | ||
| 2.1.1.4 Infographics | Designing visually appealing graphics that convey complex information in a concise and shareable format. | ||
| 2.1.2 Lead Generation | Capturing contact information from potential customers who express interest in your products or services. | ||
| 2.1.2.1 Landing Pages | Creating dedicated web pages designed to convert visitors into leads by offering valuable content in exchange for contact information. | ||
| 2.1.2.2 Lead Magnets | Offering free e-books, white papers, webinars, or other valuable resources to entice visitors to provide their contact details. | ||
| 2.1.2.3 Forms and Pop-ups | Strategically placing forms or pop-ups on your website to capture leads at different stages of the buyer’s journey. | ||
| 2.1.3 Lead Nurturing | Guiding qualified leads through the sales funnel with personalized content and targeted communication. | ||
| 2.1.3.1 Email Marketing | Sending targeted email campaigns with relevant content, offers, and calls to action to nurture leads and drive conversions. | ||
| 2.1.3.2 Marketing Automation | Automating repetitive tasks like lead scoring, segmentation, and email sequences to streamline lead nurturing efforts. | ||
| 2.1.3.3 Sales Enablement | Equipping your sales team with the necessary tools and resources to effectively engage and convert leads into customers. | ||
| 2.2.1 Display Advertising | Placing banner ads on websites or other digital platforms to reach a broad audience. | ||
| 2.2.1.1 Programmatic Advertising | Automating the buying and selling of ad inventory through real-time bidding to target specific audiences. | ||
| 2.2.1.2 Native Advertising | Placing ads that blend seamlessly with the surrounding content, providing a less intrusive advertising experience. | ||
| 2.2.1.3 Video Advertising | Leveraging the power of video to engage viewers and deliver your message in a compelling format. | ||
| 2.2.2 Retargeting/Remarketing | Displaying ads to users who have previously interacted with your website or brand. | ||
| 2.2.2.1 Pixel-Based Retargeting | Placing a tracking pixel on your website to identify visitors and show them targeted ads across the web. | ||
| 2.2.2.2 List-Based Retargeting | Uploading customer email lists to social media platforms or ad networks to show targeted ads to those specific users. | ||
| 2.2.2.3 Dynamic Retargeting | Displaying ads featuring products or services that users have previously viewed or shown interest in. | ||
| 2.3.1 Identifying Influencers | Finding individuals with influence over your target audience. | ||
| 2.3.1.1 Micro-Influencers | Partnering with individuals with smaller but highly engaged followings in niche communities. | ||
| 2.3.1.2 Macro-Influencers | Collaborating with individuals with large followings and broad reach. | ||
| 2.3.1.3 Celebrity Influencers | Partnering with well-known personalities to leverage their fame and credibility. | ||
| 2.3.2 Influencer Outreach | Building relationships with influencers and negotiating collaborations. | ||
| 2.3.2.1 Direct Outreach | Contacting influencers directly through email, social media, or influencer marketing platforms. | ||
| 2.3.2.2 Influencer Agencies | Partnering with agencies that specialize in influencer marketing to streamline the outreach and negotiation process. | ||
| 2.3.3 Campaign Management | Planning and executing influencer campaigns, tracking performance, and measuring ROI. | ||
| 2.3.3.1 Campaign Goals | Defining clear objectives for your influencer campaign (e.g., brand awareness, lead generation, sales). | ||
| 2.3.3.2 Content Collaboration | Working with influencers to create authentic and engaging content that resonates with their audience. | ||
| 2.3.3.3 Performance Tracking | Monitoring key metrics like reach, engagement, clicks, and conversions to evaluate campaign success. | ||
| 2.4.1 Video Production | Creating engaging videos that promote your brand or products. | ||
| 2.4.1.1 Live Videos | Streaming live events or Q&A sessions to interact with your audience in real time. | ||
| 2.4.1.2 Animated Videos | Using animation to explain complex concepts or tell stories in a visually appealing way. | ||
| 2.4.1.3 Educational Videos | Creating tutorials, how-to guides, or product demonstrations to educate your audience. | ||
| 2.4.2 Video Distribution | Sharing your videos on YouTube, social media, and other platforms. | ||
| 2.4.2.1 YouTube Optimization | Optimizing your video titles, descriptions, tags, and thumbnails for better visibility on YouTube. | ||
| 2.4.2.2 Social Media Sharing | Promoting your videos on social media platforms to reach a wider audience. | ||
| 2.4.2.3 Paid Video Advertising | Running video ads on YouTube, social media, and other platforms to target specific audiences. |
~
How E-Marketing Works:
- Website and SEO: Having an optimized website that ranks well in search engines is foundational for e-marketing success.
- Content Marketing: Creating and distributing valuable content (blog posts, videos, infographics) to attract and engage the target audience.
- Social Media Marketing: Leveraging social media platforms to connect with audiences, build brand awareness, and promote products/services.
- Email Marketing: Sending targeted email campaigns, newsletters, and personalized messages to subscribers.
- Online Advertising: Running paid ads on search engines (Google Ads), social media platforms (Facebook Ads), and other websites.
- Affiliate Marketing: Partnering with affiliates who promote products/services in exchange for a commission on sales generated.
- Influencer Marketing: Collaborating with influencers to promote products/services to their followers.
- Analytics and Data: Using analytics tools to track campaign performance and make data-driven optimizations.
- Mobile Marketing: Tailoring strategies for mobile users, including mobile-friendly websites, in-app advertising, and SMS marketing.
- E-commerce and Online Sales: Facilitating online transactions through an e-commerce platform, with e-marketing driving traffic and conversions.
- Customer Relationship Management (CRM): Managing and nurturing customer relationships through personalized communication and targeted marketing efforts.
~
There are currently around 8 billion people in the world.
Let’s assume we want to reach 6 billion people, accounting for those without internet/mobile access.
For email:
Getting accurate emails for 6 billion people would be very difficult and costly itself
Many email marketing platforms charge around $0.001 per email
So sending 6 billion emails could cost around $6 million just for the emails
For SMS:
Getting mobile numbers for 6 billion people globally would also be extremely difficult
Bulk SMS rates vary, but can be around $0.08 per SMS for that volume
Sending 6 billion SMS messages could cost around $480 million
In total, for both email and SMS to 6 billion people, you could be looking at over $486 million in messaging costs alone.
