SAVE model.

The terms “B2B2C” and “SAVE model” represent specific concepts in business and marketing strategies.

B2B2C (Business-to-Business-to-Consumer)

• B2B2C stands for Business-to-Business-to-Consumer. It is a business model where a company partners with another business to reach the end consumer. This model integrates aspects of both B2B (Business-to-Business) and B2C (Business-to-Consumer) models. In B2B2C:
  • A company sells products or services to another business.
  • That business then sells the products or services directly to consumers.
  • The first company may or may not have a direct relationship with the end consumer, but its products or services reach the consumer through the second business.

This model is often used in industries where a company might not have the resources or expertise to reach the consumer market directly. It allows businesses to leverage each other’s strengths and access a broader audience.

SAVE Model

• The SAVE model is an alternative to the traditional 4Ps (Product, Price, Place, Promotion) marketing mix, introduced by Richard Ettenson, Eduardo Conrado, and Jonathan Knowles in 2013. The SAVE model focuses on a customer-centric approach and consists of:
  • Solution (instead of Product): Focus on the customer’s needs and problems that your product or service solves, rather than just the product itself.
  • Access (instead of Place): Consider how the customer can access your product or service, emphasizing convenience rather than just distribution channels.
  • Value (instead of Price): Highlight the value your product or service offers, rather than focusing solely on the price.
  • Education (instead of Promotion): Engage and educate customers, rather than just promoting your product. This involves providing useful information and building a relationship.

The SAVE model emphasizes understanding the customer’s perspective and creating value through solutions, access, value, and education.