Prospecting.

The best Return on Investment (ROI) and Return on Ad Spend (ROAS) for retargeting and remarketing campaigns can vary widely depending on the industry, audience, and campaign objectives. However, there are general benchmarks and industry norms to guide expectations:

Contents

1. Return on Investment (ROI):

ROI measures the profitability of your campaign relative to the cost. It’s calculated as:ROI=(Revenue−Cost of Ads)Cost of Ads×100\text{ROI} = \frac{( \text{Revenue} – \text{Cost of Ads})}{\text{Cost of Ads}} \times 100ROI=Cost of Ads(Revenue−Cost of Ads)​×100

Industry Norms for ROI:

A healthy ROI generally depends on how much profit you make per sale and the cost per acquisition (CPA) for customers.

2. Return on Ad Spend (ROAS):

ROAS measures the revenue generated for each dollar spent on advertising. It is calculated as:ROAS=Revenue from AdsCost of Ads\text{ROAS} = \frac{\text{Revenue from Ads}}{\text{Cost of Ads}} ROAS=Cost of AdsRevenue from Ads​

Industry Norms for ROAS:

3. Factors Affecting ROI and ROAS:

4. What’s Considered Good ROI/ROAS?

5. Realistic Goals for Retargeting & Remarketing:

In summary, targeting your audience effectively and continuously optimizing your retargeting and remarketing campaigns are key to achieving high ROI and ROAS. Aiming for ROAS of 4:1 to 10:1 and ROI of 200% to 500% is generally considered strong performance, though these metrics can vary based on industry and campaign specifics.

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1. ROI/ROAS Performance by Region

ROI and ROAS can vary significantly based on geographic regions due to factors such as purchasing power, consumer behavior, competition, digital adoption, and advertising costs.

North America (USA & Canada):

Western Europe (UK, Germany, France):

Eastern Europe (Poland, Czech Republic, Romania):

Asia-Pacific (APAC):

Middle East & North Africa (MENA):

Latin America (Brazil, Mexico, Argentina):

Africa:

2. E-Commerce Market Support by Region

E-commerce markets are supported by different types of strategies based on digital infrastructure, consumer behavior, and payment systems.

North America:

Western Europe:

Eastern Europe:

Asia-Pacific (APAC):

Middle East & North Africa (MENA):

Latin America:

Africa:

Key Takeaways:

Each region has unique dynamics that affect both the ROI/ROAS of campaigns and the strategies that work best in e-commerce.

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Omnichannel strategies involve integrating multiple customer touchpoints (physical stores, online, mobile, social media, etc.) to create a seamless shopping experience. Some sectors perform better than others in leveraging omnichannel strategies based on consumer behavior, technological infrastructure, and the maturity of e-commerce markets. Here’s an overview of the top-performing omnichannel sectors in the regions mentioned:

1. North America (USA & Canada)

Best Omnichannel Sectors:

Key Drivers:

2. Western Europe (UK, Germany, France)

Best Omnichannel Sectors:

Key Drivers:

3. Eastern Europe (Poland, Czech Republic, Romania)

Best Omnichannel Sectors:

Key Drivers:

4. Asia-Pacific (APAC)

China:

India:

Southeast Asia (Indonesia, Malaysia, Philippines, Vietnam):

Key Drivers:

5. Middle East & North Africa (MENA)

Best Omnichannel Sectors:

Key Drivers:

6. Latin America (Brazil, Mexico, Argentina)

Best Omnichannel Sectors:

Key Drivers:

7. Africa

Best Omnichannel Sectors:

Key Drivers:

Summary of Best-Performing Omnichannel Sectors by Region:

  1. North America: Retail (apparel, electronics), grocery, health and beauty.
  2. Western Europe: Fashion, electronics, grocery.
  3. Eastern Europe: Fashion, electronics, fast-growing digital retail.
  4. Asia-Pacific: Fashion, electronics, grocery (especially in India), strong mobile-first omnichannel strategies.
  5. MENA: Luxury goods, electronics, home goods.
  6. Latin America: Fashion, consumer electronics, online retail platforms with strong logistics.
  7. Africa: Retail (consumer goods), electronics, mobile-first commerce leveraging mobile payment systems.

Each region shows unique trends, but fashion, electronics, and grocery retail tend to dominate across the board, with mobile-first strategies becoming increasingly critical in emerging markets.

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Attempting a global brand perspective paradigm shift using retargeting and remarketing strategies requires a well-thought-out approach that leverages regional strengths, localizes content, and aligns with cultural nuances while maintaining the brand’s core identity. Here’s how you can effectively implement this shift while applying retargeting and remarketing across the different regions mentioned:

1. Global Brand Cohesion with Localized Execution

Key Strategy:

Action Plan:

Tactical Execution:

2. Omni-Channel Consistency Across Regions

Key Strategy:

Action Plan:

Tactical Execution:

3. Region-Specific Retargeting Campaigns

Key Strategy:

Action Plan by Region:

Tactical Execution:

4. Leveraging Technology for Personalized Remarketing

Key Strategy:

Action Plan:

Tactical Execution:

5. Adapt to Cultural and Regulatory Considerations

Key Strategy:

Action Plan:

Tactical Execution:

6. Measuring Success Across Regions

Key Strategy:

Action Plan:

Tactical Execution:

Final Thoughts:

To achieve a global paradigm shift for a brand, the use of retargeting and remarketing strategies should reflect a balance between global consistency and regional adaptation. The key lies in understanding the nuances of each market, implementing personalized and omnichannel experiences, and staying compliant with regional regulations. This global-local approach will help the brand build a stronger presence while engaging diverse audiences across the world.

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