A business concept statement is a concise summary of your business idea. It outlines the key elements of your business, including the product or service, target market, and how you plan to make money. Think of it as an “elevator pitch” for your business, something you can quickly explain to someone to get them interested.
Key Components of a Business Concept Statement:
- Description of the Business: Briefly explain what your business does. What products or services do you offer?
- Problem/Need: What problem are you solving for your customers? What need are you fulfilling?
- Target Market: Who are your ideal customers? What are their demographics, interests, and needs?
- Solution: How does your product or service solve the problem or fulfill the need? What are the key features and benefits?
- Value Proposition: What makes your business unique? Why should customers choose you over competitors?
- Business Model: How will you make money? What are your revenue streams?
Example:
Let’s say you have an idea for a mobile app that connects local farmers with consumers who want fresh, locally sourced produce.
- Description: A mobile app that connects local farmers directly with consumers.
- Problem: Consumers have difficulty finding and accessing fresh, locally grown produce. Farmers struggle to reach a wider customer base.
- Target Market: Health-conscious consumers who value fresh, local food and want to support local farmers.
- Solution: The app provides a platform for farmers to list their products and for consumers to easily find and purchase them. It includes features like search filters, delivery options, and direct messaging with farmers.
- Value Proposition: Provides convenient access to fresh, local produce while supporting local farmers and promoting sustainable agriculture.
- Business Model: Commission on each transaction made through the app.
Tips for Writing a Strong Business Concept Statement:
- Keep it concise: Aim for a short paragraph or a few sentences.
- Be clear and specific: Avoid jargon and vague language.
- Focus on the customer: Highlight the benefits for your target market.
- Emphasize your unique value proposition: What makes you stand out from the competition?
A well-crafted business concept statement is essential for clarifying your business idea, attracting investors, and guiding your business planning process.
